A café's page on Roasters shows the roasters it serves. A roaster's page shows every café that serves it, on a list and on a map. And each city's Local Roasters list is ordered by how many cafés there serve each roaster.

So the cafés you already supply are worth more to you on Roasters than a paragraph about your roastery. Every one of them that lists you is a place a drinker can find your coffee, a step up your city's list, and proof for the next café you pitch. Every one that does not is invisible.

Here is how to make the links complete.

1. Check your roastery's listing

In the Roasters app, search for your roastery among the roasters. Check that the name, address, website, Instagram and whether you have an online shop are right, because a drinker who finds your coffee in a café will tap through to buy beans.

If your roastery is not listed, or a detail is wrong, write to team@roasters.app with your roastery's name, address, website and Instagram.

2. Open each café you supply

Go through your wholesale accounts one by one and open each café in the app. Look at Roasters served here.

If you are there, nothing to do.
If you are missing, tap Suggest an edit and add your roastery under Served coffee roasters. Suggestions are reviewed before they appear.
If the café is not on Roasters at all, ask the owner whether they would like to be; a listing is free.

Then open your own roastery and check Served at. It should now match your list of accounts, give or take the ones still in review.

3. Ask your cafés to claim their listing

A café owner can claim the café's listing for free. Once the claim is approved, the owner updates the café's roasters directly, without waiting for a suggestion to be reviewed, and keeps hours, menu and photos current. See how to claim a café on Roasters.

It is an easy thing to mention on a delivery. A listing that is accurate brings the café customers, and a café that lists its roaster tells coffee drinkers it cares where its coffee comes from.

4. Keep the links true

A guest coffee counts while it is on the bar. If a café pours you as a guest for a season, suggest adding you, and removing you when the guest slot ends.
A lost account should come off. A drinker who goes to a café for your coffee and finds someone else's trusts the listing less, and so does the next café that checks where you are served.
Review it every quarter. Put your roastery's Served at list next to your list of active accounts, and fix the difference.

What you get from it

Drinkers find your coffee. People travel for coffee and look up who roasts it. Each café that lists you is a place they can taste it and a link to your shop.
Your city ranks you. Local Roasters is ordered by how many cafés serve each roaster. The more of your real accounts are linked, the higher you sit.
New cafés can check you out. A café owner deciding whether to take your coffee can open your roastery and see where it is already poured, which is better than any reference you could give.
You learn your own map. Seeing your accounts on a map shows the neighbourhoods you cover and the gaps. We wrote up how to use that in How to find new wholesale cafés with Roasters.

If you are keeping your list of accounts in a spreadsheet, this is also a good moment to check which ones are still ordering on their usual rhythm. Here is a method for spotting accounts that are going quiet, from Order Book, the wholesale ordering tool from the team behind Roasters.